In late 2016, ActiveCampaign made a change to the list of "special characters" that could be used for tags.Whilst the intention was well meant, it sent a small ripple of chaos into the ActiveCampaign universe and "the fur … [Read more...]
Using Curiosity And Attention Grabbing Email Subject Lines
Never make the mistake of thinking that the average consumer loves getting an email from marketing people. Most readers open their inbox with the clicker poised over the "delete" button, actively seeking out emails that can … [Read more...]
Email deliverability – hard and soft bounce definitions
Hard Bounce Versus Soft BounceAre you doing "the bounce"?No, it's not a new hip-hop dance. Bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered. You've probably gotten bounces … [Read more...]
How to choose a domain name
Are you looking to buy a great domain name? Here are a number of suggestion to show you how to choose a domain name!Firstly here are a few Dos: - do try for a short domain, as it is easier to remember and spell a short … [Read more...]
How to exclude internal visitors in Google Analytics
A huge number of businesses use Google Analytics in order to obtain meaningful website data. If Google Analytics is installed on your website, it will be collecting data on almost every site visitor (if they have cookies and … [Read more...]