In late 2016, ActiveCampaign made a change to the list of "special characters" that could be used for tags.Whilst the intention was well meant, it sent a small ripple of chaos into the ActiveCampaign universe and "the fur … [Read more...]
Using Curiosity And Attention Grabbing Email Subject Lines
Never make the mistake of thinking that the average consumer loves getting an email from marketing people. Most readers open their inbox with the clicker poised over the "delete" button, actively seeking out emails that can … [Read more...]
Email deliverability – hard and soft bounce definitions
Hard Bounce Versus Soft BounceAre you doing "the bounce"?No, it's not a new hip-hop dance. Bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered. You've probably gotten bounces … [Read more...]
How many tips are there to speed up your GMail? Plenty - here's one more that you may not know ...Let’s say that your email address is ‘HopScotch@gmail.com’, basically everything sent to any of the following email … [Read more...]
Does your Email Address Impress?
First impressions count, right? So, how does your email address look? Does it look professional and consistent with your business branding, or could there be a disconnect between your email address and the business? Let's … [Read more...]