{"id":1209,"date":"2014-06-02T04:20:36","date_gmt":"2014-06-02T04:20:36","guid":{"rendered":"http:\/\/smartwebstrategy.stealthtraffic.com\/?page_id=1209"},"modified":"2014-08-11T04:59:47","modified_gmt":"2014-08-11T04:59:47","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"<p>Love it or loathe it, social media has become an increasingly important element for any businesses communication strategy. But if words like LinkedIn, Google+, Facebook, Twitter and Pinterest draw a blank or make you cringe &#8211; we\u2019re here to help.<\/p>\n<p><strong>The Social Media Struggle<\/strong><\/p>\n<p>Tapping into social media allows you to be part of the conversations your customers, and your market are already having online. If you aren\u2019t part of those conversations you risk losing business to competitors who are, and to do this effectively you need a Smart Web Strategy.<\/p>\n<p>Social media marketing offers you a powerful opportunity to be responsive to questions, praise, and concerns &#8211; it is an invaluable component of a modern PR and marketing strategy.<\/p>\n<p>However, too many businesses get it wrong &#8211; they miss the \u2018social\u2019 in social media marketing and use these platforms as sales sites, rather than leveraging them in a way that builds relationships with customers and potential customers. There is a real balance that needs to be struck between being \u2018social\u2019, and \u2018marketing\u2019.<\/p>\n<p><strong>Leverage Word Of Mouth Online<\/strong><\/p>\n<p>No other form of marketing delivers the word of mouth referral potential that social media does. They are <strong><em>leveraged<\/em><\/strong> referrals however, because online it isn\u2019t just one-to-one, it is one-to-many. There is extraordinary power in people just like you telling their contemporaries that they like and use your products, businesses and services. We create your social media marketing strategy to take advantage of this potential.<\/p>\n<p><strong>Smart Web Strategy Social Media Marketing<\/strong><\/p>\n<ul>\n<li>Designed to connect you to your customers and drive them to your site to boost sales conversions.<\/li>\n<li>We build your strategy around what members of your target market are doing and discussing online.<\/li>\n<\/ul>\n<p>By researching your ideal communities we work to grow them for you, and give their members a reason to go to your website for greater interaction with your business. The bottom line is about a targeted strategy based around community and conversions \u2013 whether it be FaceBook, Pinterest, Twitter, Google +, or LinkedIn.<\/p>\n<p>To Be Effective\u2026..<\/p>\n<p>Social Media Marketing requires a strategy, not a whole lot of work, to ensure it works for you.<\/p>\n<p>Your customers are already talking online &#8211; isn\u2019t it time you were part of the conversation? <\/p>\n<p>Contact Stephen now to discuss including Social Media Marketing in your <a href=\"\/contact-us\/\">Smart Web Strategy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Love it or loathe it, social media has become an increasingly important element for any businesses communication strategy. But if words like LinkedIn, Google+, Facebook, Twitter and Pinterest draw a blank or make you cringe &#8211; we\u2019re here to help. The Social Media Struggle Tapping into social media allows you to be part of the&#8230; <\/br><a class=\"more-link\" href=\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/\">Read More &#8594;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1134,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing - Smart Web Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing - Smart Web Strategy\" \/>\n<meta property=\"og:description\" content=\"Love it or loathe it, social media has become an increasingly important element for any businesses communication strategy. But if words like LinkedIn, Google+, Facebook, Twitter and Pinterest draw a blank or make you cringe &#8211; we\u2019re here to help. The Social Media Struggle Tapping into social media allows you to be part of the... Read More &#8594;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Web Strategy\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-11T04:59:47+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/\",\"url\":\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/\",\"name\":\"Social Media Marketing - Smart Web Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/smartwebstrategy.com\/#website\"},\"datePublished\":\"2014-06-02T04:20:36+00:00\",\"dateModified\":\"2014-08-11T04:59:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smartwebstrategy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\/\/smartwebstrategy.com\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartwebstrategy.com\/#website\",\"url\":\"https:\/\/smartwebstrategy.com\/\",\"name\":\"Smart Web Strategy\",\"description\":\"Premium Online Business Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartwebstrategy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Marketing - Smart Web Strategy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Marketing - Smart Web Strategy","og_description":"Love it or loathe it, social media has become an increasingly important element for any businesses communication strategy. But if words like LinkedIn, Google+, Facebook, Twitter and Pinterest draw a blank or make you cringe &#8211; we\u2019re here to help. The Social Media Struggle Tapping into social media allows you to be part of the... Read More &#8594;","og_url":"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/","og_site_name":"Smart Web Strategy","article_modified_time":"2014-08-11T04:59:47+00:00","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/","url":"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/","name":"Social Media Marketing - Smart Web Strategy","isPartOf":{"@id":"https:\/\/smartwebstrategy.com\/#website"},"datePublished":"2014-06-02T04:20:36+00:00","dateModified":"2014-08-11T04:59:47+00:00","breadcrumb":{"@id":"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/smartwebstrategy.com\/services\/social-media-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartwebstrategy.com\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/smartwebstrategy.com\/services\/"},{"@type":"ListItem","position":3,"name":"Social Media Marketing"}]},{"@type":"WebSite","@id":"https:\/\/smartwebstrategy.com\/#website","url":"https:\/\/smartwebstrategy.com\/","name":"Smart Web Strategy","description":"Premium Online Business Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartwebstrategy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/pages\/1209"}],"collection":[{"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/comments?post=1209"}],"version-history":[{"count":0,"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/pages\/1209\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/pages\/1134"}],"wp:attachment":[{"href":"https:\/\/smartwebstrategy.com\/wp-json\/wp\/v2\/media?parent=1209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}