Having a website doesn’t mean your clients and customers will find it. It’s a little like having your book in a library – people may find it as they browse the shelves but unless they have been made aware of its existence, chances are it will just sit and collect dust.
If your website is not receiving visitors, or targeted visitors (and we have tools that can reveal what those stats are), then we should discuss a key strategy for driving targeted traffic to it.
PPC: A Proven Web Traffic Tool
Pay Per Click (PPC) advertising, using Google Adwords or Facebook Paid Ads, is considered to be the most effective digital marketing strategy to attract targeted customers to your website. It is an integral component of every successful online business marketing strategy – particularly those who operate in competitive niches.
PPC advertising, through Google Adwords or Facebook Ads:
- delivers a targeted advertising campaign
- is designed to deliver profits to your pockets.
However to get the best return on investment (ROI), your PPC advertising needs to be optimised: to encourage the right people to look at your ad and for them to click through to your site from the link in the ad. If this doesn’t happen, you are just throwing money at Google or Facebook, for no return.
Google Adwords and Facebook Ad Marketing is Profitable PPC When Done Right
PPC advertising is not something that should be attempted by those who have not been trained and accredited by Google or facebook. There are no rules to prevent you doing so, but without research and background knowledge, it could see you spending a lot, for little return.
At Smart Web Strategy we do it right. Our Partners Google Adwords Accreditation means we’ve done the legwork to enable us to deliver traffic and conversions for a predictable cost.
You can rely on Smart Web Strategy PPC to:
- Target the Adwords keywords to your customers needs
- Set up the Landing page to convert the leads when they click
- Monitor, modify, and maintain your campaigns for optimal return
We know that the keywords, the advertising, and the page customers land on, are of equal importance to your bottom line – that’s why we offer the set up, including landing pages, and management services.
It is easy to do poor PPC, but for it to deliver results, you need Smart Web Strategy PPC. Let’s discuss how we can work together here.