Automated and targeted marketing that will drive sales is now a reality with Smart Web Strategy email marketing.

Effective relationships drive sales

You know that sales are built on the strength of the relationships you have with your customer base. Yet maintaining relationships that drive sales, especially repeat sales, is a challenge for many businesses that don’t have the marketing or technical expertise to automate the process – we get this.

It can be overwhelming, time consuming, and difficult to maintain strong lifetime customer connections – but it doesn’t have to be! At Smart Web Strategy we streamline this for you by putting our proven email marketing strategies to work for your business.

These subtle campaigns are the key to remaining top-of-mind with your clients by connecting with them through automated, informative and relevant messages.

So What is Email Marketing?

By creating a database of your customers and prospects, and strategically segmenting them, we use a sophisticated, yet cost effective, automated system to send tailored messages directly to them.

The automated email campaign that we create for you:

• Reduces the time and effort invested in building and maintaining customer relationships
• Delivers real time messages to your customer database
• Personalises your marketing messages to target customer tastes, preferences, and buying styles
• Reduces overheads – in time, energy and budget – by putting your marketing onto a one set up automated system.
• Allows us to add to an automated sequence with ‘breaking news’ or to announce new products, services or pricing

An important part of the Smart Web Strategy is showing our clients the many ways that they can build their contact database, both online and face-to-face.

We know that establishing and building on customer relationships can be as simple as collecting your clients’ and prospects’ email addresses. But we also see, every singe day, how businesses with a physical presence – an office or shop-front – miss real opportunities every time someone leaves their store without being asked for their email address to receive ‘news of specials’ or ‘latest updates’.

Best Practices in Email Marketing

Here at Smart Web Strategy we only use best-practises in marketing, so we recommend using a permission-based automated email system. Once in your database your clients, customers and prospects are able to receive an appropriately timed sequence of automated messages – and together we will work out the best timing.

Email marketing is a well-researched area of online marketing. There are proven conversion principles that we follow to ensure we deliver the best results to you. We track

• email ‘open rates’,
• ‘click through rates’ and
• conversion data

to measure, improve, and innovate.

Isn’t it time you harnessed the power of the internet to better connect with your current and future clients?

Email marketing is just one in the suite of services provided by Smart Web Strategy, and we invite you to contact us to discuss how we can help take your business to a whole new level.