Your website is the 24 hour salesperson – always available, always prospecting, always selling. And for your website to drive sales, it is important that it has been designed and maintained to meets your customers’ changing needs.

As you know, people are no longer tied to a desktop computer when searching online. We can now search from a tablet while in the field, from a phone when we’re on the run, or from a laptop while watching TV – or even via the TV. So it is important that your website is responsive: and easy to use and view from whatever device that your audience is using.

The very best websites are the ones that meet your customers’ or clients’ needs, and allow for easy engagement.

There are some key questions to consider before you begin to build your website, or to revamp an old one, including:

• Who will update and maintain the site – will it be easy for you to do?
• What image do you need to project – are you considering your customers or your ego?
• How does your website fit into your integrated marketing strategy?
• Who will write the content and keep it fresh – Google loves fresh content

The Best Is Not Always The Most Expensive

Will listen to your needs and find the best solution for your business. At Smart Web Strategy we don’t take a cookie-cutter approach; each of our clients has their own needs and budgets – and we don’t push unnecessary bells and whistles for your website.

Smart Web Strategy offers:

• advice on the best platform for your site development
• content management system solutions so you control the backend
• search engine friendly sites so your customers can find you
• custom designs as unique as your business is
• flexible and scalable websites able to grow with your business

all with our in-depth knowledge of effective digital business and online marketing.

If you need a new website, or a revamp of one you’ve outgrown, use a website designer who is as responsive as your needs to be – one who takes a collaborative approach to each and every project – a Smart Web Strategy website.

Isn’t it time you took the first step in developing a Smart Web Strategy?