First impressions count, right? So, how does your email address look? Does it look professional and consistent with your business branding, or could there be a disconnect between your email address and the business? Let’s talk about this for a little…

In the good old days of the internet, people would sign up for any number of services, each requiring its own email address or UserName and Password. Many of these services were free (and still are) like GMail, Hotmail, Yahoo and MSN to name a few.

Nowadays many services allow you to login or grant access if you have a facebook, twitter or LinkedIn account already. This slightly negates the necessity for having half a dozen different email addresses to access all those services.

But I digress – what i wanted to write about is how you market your email address on your business cards, website, brochures or even when you read it to someone over the telephone.

I often get advertising brochures in my letterbox from local business and what gives me a moment’s pause is when I see an odd email address – perhaps it’s just me, but I don’t like seeing companies spending heaps of cash on nice brochures and also having a discordant email address. For example the local dance studio has a great website (edited for their privacy)

Website URL: www.supremacystudiozz.com

Email address: supremacystudiozz@outlook.com

Don’t you think it would look better if their email address was: dance@supremacystudiozz.com

There are dozens of other examples like a local painter using a Hotmail address for his business: joe4545@hotmail.com

How does your email address look?

So, how does your email address look? Are you embarrassed when you hand over your business card and it is a jumbled GMail or Yahoo or AOL address, or are you proud of it, and does it say something like:

sales@localbusiness.com

info@localbusiness.com

julian@localbusiness.com

marketing@localbusiness.com

Please give your email address some consideration! If you’d like my opinion, just get in touch through the Contact Form and I’ll run you a quick audit!